Opening a studio?
Setting up booking before you open is a lot on top of everything else. Formwork's setup is work done with you, and you're writing to the person who builds it.
No self-serve signup. You get a personal reply, usually within a day.
Your class template, class types, capacities, packs, drop-ins and policies are entered for you and sent back for you to check. You connect your own Stripe account in your own name.
Sell memberships, class packs and drop-ins, with credits tracked in an auditable ledger. A one-per-person intro offer for first-timers is built in; it works once phone verification and payments are set up.
Substitute a coach, cancel one class or a whole day, or add a one-off class, all without touching your weekly template.
Add staff by email as owner, manager or coach. Each role only reaches what it should.
Late cancels, and no-shows on classes you took attendance for, are applied against your published policy automatically. Set the cutoff and fee, or run forfeit-only. Waive one and the money is refunded, the credit comes back and your note is kept.
Members book and cancel up to your cutoff, change plan, cancel at renewal and replace their card on their own phone.
You're the merchant of record on your own connected Stripe account; funds settle to your bank. Card payments run through your own Stripe account, billed by Stripe, and I take nothing on top. Formwork never holds your money.
Revenue, what your members' unused credits are worth, fill rate, no-shows and intro conversion.
Export 20 data sets as spreadsheets whenever you like, including members, plans, memberships, credit ledger, bookings, waitlist, payments, penalties and discount codes.
A web app under your studio's name and colors with no "powered by" line, installable to a member's home screen with no app store. Discount codes are built in.
Common situations studio owners describe, and what Formwork does about each.
The problem: The early class sells out, people cancel late, and the owner ends up texting the waitlist between sessions.
What Formwork does: When someone cancels, the next person on the waitlist is booked in and emailed automatically, and capacity is enforced so the last spot can't be sold twice.
The outcome: Freed spots get refilled without the owner touching the phone.
The problem: The late-cancel policy is posted, but charging the fee by hand feels awkward, so it rarely happens.
What Formwork does: Late cancels and no-shows are applied against the published policy automatically, with a cutoff and fee or forfeit-only. A waived fee is refunded, the credit returns and the note is kept.
The outcome: The policy gets applied the same way every time.
The problem: Setting up booking software before opening day is one more big job on the list.
What Formwork does: The class template, class types, capacities, packs, drop-ins and policies are entered with the owner and sent back to check. Payments run on the owner's own Stripe account.
The outcome: The owner checks a finished setup instead of learning an admin panel from scratch.
What it costs depends on your studio, so there's no price table here. Card payments run through your own Stripe account, billed by Stripe, and I take nothing on top.
There's no sales team: tell us about your studio and you'll get a reply from the person who builds it, usually within a day.